You've spent years inside an industry — trades, insurance, senior care, energy — and you know exactly which broken workflow deserves software. You don't need to code.
What has Dan been up to?
The Dan Golden Field Guide.
I built and co-ran a digital marketing agency for 15 years. Now I build things and use those skills to grow them — software, content sites, and a few real businesses, mostly under Pandotic. Some I founded, some I invested in, some I advise, and some are finished chapters. This is the honest inventory: a resume in the loosest sense, sorted by how I'm actually involved rather than by category. Also had a few jobs along the way Consumer GuidePerformicsGoogle — more about those days on LinkedIn.
40Ventures
19Live
16On the workbench
3Exited
The Pandotic mark
Runs on Pandotic — my software company's platform. One backend, one admin, one set of rails.
LiveBuilding
Live vs. Building
Live means you can use it today. Building is real work in progress — several pre-announcement.
The families
Grouped by what they have in common, not stage — company, home & trades, family, capital, agency years.
Dotted lines mean "sits underneath"
CoverScore and TradeAtlas are umbrellas with brands beneath them — parent and child, not a partnership.
Founder · Investor · Exited
How I'm involved matters more
The lenses sort by my actual relationship — what I run, what I fund, what's closed.
Collaborators welcome
See something interesting?
Partner on one of these, invest alongside me, or bring your own idea into the portfolio. Pandotic runs a founder program for entrepreneurs who want to build on our rails instead of from scratch.
EverythingThe whole pile40OperatingWhere my hours actually go15PandoticMy software company24InvestmentsMoney in — some back out8ExitedDone, sold, or handed off5
Six families of work, one pile. Pandotic is the software company — anything marked with its icon runs on that platform. Everything else is an investment, a board seat, or a closed chapter.
Pandotic
8My software company. AI-native tools for problems that deserve better software — and the platform the whole fleet runs on.
PPandotic AI
SoftwareLive
Pandotic AI
SoftwareThe home for Pandotic's AI tools — practical apps that do real work, not just chat.
Co-founderpandotic.ai
PPandotic Hub
SoftwareLive
Pandotic Hub
SoftwareThe control plane the whole fleet runs on — takes a vibe-coded app and makes it real: production backend, admin, CMS, fleet management. Every new brand launches on the same rails.
Co-founderthe platform under everything
DDecision Engine
SoftwareLive
Decision Engine
SoftwareThe core AI engine for hard calls — weigh the options, see the tradeoffs, land on a decision you can defend. Several verticals are built on top of it.
Co-founderpandotic.ai
PPandotic SPEED
SoftwareBuilding
Pandotic SPEED
SoftwareThe Decision Engine pointed at special education — automating the IEP compliance paperwork schools drown in, so staff spend time with kids instead of forms. The big one.
Partner & Part-Ownercoming soon
IIEP Analyzer
AppBuilding
IEP Analyzer
AppUpload an IEP, get it back in plain English — what it covers, what's missing, what to push for. The parent-facing cousin to SPEED.
Founder & Operatorin progress
PPromptKit
AppBuilding
PromptKit
AppSharpens your AI prompts right where you already work — Chrome extension plus a Raycast surface.
Founder & Operatorrebrand incoming
BBDC Colorado
SoftwareClient project
BDC Colorado
SoftwareAn AI contractor hub for a Colorado clean-energy program — compliance, incentives, and workflow in one place.
Pandotic Client Workpandotic.ai
UUSGBC-CA
SoftwareClient project
USGBC-CA
SoftwareA Smart Building Assistant trained on USGBC-CA's codes and building data, for the Green Building Council's California chapter.
Pandotic Client Workpandotic.ai
Energy & PropertyTech
14The home as an asset: protection, energy, HVAC, the paperwork of owning a house — and the trades who do the work.
LLEEDsmart
SoftwareLive
LEEDsmart
SoftwareThe engine pointed at green building — makes LEED certification a whole lot less painful.
Partner & Part-Ownerleedsmart.us
BBidSmart
SoftwareLive
BidSmart
SoftwareTells a fair HVAC bid from a rip-off — putting the homeowner on even footing with the contractor.
Partner & Part-Ownerbidsmart.pandotic.ai
GBuilding
GoldenGrid Energy
EnergyBuys and owns rooftop solar across a portfolio of buildings, then sells the power back to the people underneath it. Clean energy as an income-producing asset.
Founder & Operatorgoldengridenergy.com
EESGsource
SoftwareLive
ESGsource
SoftwareOne platform for sustainability and ESG certification across multiple frameworks — the grown-up version of the LEED tool.
Founder & Operatoresgsource.com
FFireShield Defense
Home ServicesLive
FireShield Defense
Home ServicesWildfire hardening for homes — defending houses against fire risk, starting in the Bay Area.
Founder & Operatorfireshielddefense.com
HHomeDoc
AppLive
HomeDoc
AppAn operating manual for your house — track maintenance, store documents, stay on top of everything a home needs.
Founder & Operatorhomedoc.us
HLive
HomeEnergyPlanner
ContentHelps homeowners plan energy upgrades and stop overpaying the utility company.
Founder & Operatorhomeenergyplanner.com
TAcquired
Thermostating
ContentStraight-talking smart-thermostat reviews — which one's actually worth buying. Acquired.
Co-founder · Exitedthermostating.com
TLive
TradeAtlas
SoftwareThe business side of the skilled trades, made navigable — software research, ownership and succession, labor data, and a verified contractor network.
Founder & Operatortradeatlas.us
TradeStackSoftware research for trades — a tool directory, an ecosystem map, and an evaluator that gives a fit read rather than a vendor ranking.
Software research for trades — a tool directory, an ecosystem map, and an evaluator that gives a fit read rather than a vendor ranking.OnDeckThe contractor-to-contractor referral network — Trade Cards, reciprocity tracking, and a referral ledger. It records and reminds; it never touches the money.
The contractor-to-contractor referral network — Trade Cards, reciprocity tracking, and a referral ledger. It records and reminds; it never touches the money.Trade CardA baseball-card-style verified identity for a trade pro — one card shown to homeowners and peers alike.
A baseball-card-style verified identity for a trade pro — one card shown to homeowners and peers alike.Ownership ValuationWhat's the business worth? A defensible valuation range built from 300+ closed U.S. trade-business transactions.
What's the business worth? A defensible valuation range built from 300+ closed U.S. trade-business transactions.Certification TrackerThe certification and licensing tracker, commercialized as one tool — every credential a trade pro or firm has to hold, renew and prove, tracked in one place.
The certification and licensing tracker, commercialized as one tool — every credential a trade pro or firm has to hold, renew and prove, tracked in one place.Personal & Family
12Tools I built because my own family needed them. CoverScore is the umbrella — one risk score across your life, with the people and products brands beneath it — plus caregiving, memory-keeping, and a couple of money-finding bets I backed.
CBuilding
CaseFinders
AppSurfaces class-action settlements you're actually owed money from and helps you claim them — no lawyer-speak required.
Investorcasefinders.us
CBuilding
CashFinders
AppTracks down money that's quietly yours — unclaimed funds, forgotten refunds, rebates you never knew to claim.
Investorcashfinders.us
ALive
AskAround
AppAsk your neighborhood anything — community Q&A for the local recommendations you'd normally text five friends to get.
Founder & Operatoraskaround.ai
FFamily Archive
SoftwareBuilding
Family Archive
SoftwareA private vault for your family's history — photos, records, and the stories you don't want to lose.
Solo Buildin design
TThankBetter
AppLive
ThankBetter
AppMakes it easy to send real thank-you videos for gifts and registries — gratitude that doesn't feel like a chore.
Co-founderthankbetter.com
TTicketStash
AppBuilding
TicketStash
AppRebuilds your entire concert history with AI — every show you've ever been to, collected in one place.
Founder & Operatorticketstash.net
CBuilding
CoverScore
SoftwareOne risk score across every part of your life — home, products, privacy, health, money. How exposed you are, how sure we are, and the single best next thing to do.
Founder & Operatorcoverscore.com · site soon
CoverScore ProAdvisor SaaS — planners and agents pull scores across a whole book of clients, with the provenance ledger doubling as the meeting agenda.
CoverScore FamilyThe care planner and family operating system that sits on the CoverScore spine — shared plans, documents and next steps for the people who depend on you. Grew out of HelpMyBoomer.
The care planner and family operating system that sits on the CoverScore spine — shared plans, documents and next steps for the people who depend on you. Grew out of HelpMyBoomer.Capital & Exits
3Where I've put money rather than hours — angel checks, founding investments, and the ones that already found their exit.
EExited
Ecountabl
SoftwareThe leading platform for aligning your spending with your values. I invested early and rode it all the way to an acquisition by Climate First Bank.
Investor · Exitedecountabl.com
SLive
SOURCEit
AgencyAn outsourcing hub in Belize — brilliant humans, English-speaking, US time zones, and some of the best SEO analysts in the business.
Co-ownersourceitmarketing.com
CLive
Climate First Bank
BankThe climate-focused bank that acquired Ecountabl — which is how I ended up an investor in a bank. Sustainability-first lending and deposits, doing what most banks only put in a report.
Investorclimatefirstbank.com
Agency Era
3Twenty years of performance marketing. Built, scaled, exited — still cheering from the sidelines.
HLive
Huble Digital
AgencyOne of the world's leading HubSpot agencies — London, Singapore, Cape Town, Chicago. The international evolution of BFO, now 150+ people strong. I'm a founding investor, not an operator.
Founding Investorhubledigital.com
BExited
BFO (Be Found Online)
AgencyThe award-winning performance marketing agency I co-founded in 2009 and helped build into an Ad Age #1 Best Place to Work. Exited — still rooting for them.
Co-founder · Exitedbefoundonline.com
AdShiftA performance-media shop BFO acquired while I was there — folded into the agency and one of the deals I'm proudest of running.
The big brands BFO & Huble got to work on
ToyotaCabela'sFTDChaseForbesInc.Ad AgeAMAANAPubconClutchHuffPost
Build with Pandotic
Who we're looking for, and how this works.
Pandotic is the software company underneath a lot of what's above — shared rails, one admin, real distribution. We'd rather hand those rails to a great operator than build every idea ourselves.
The co-founders & collaborators we want
You can ship. You'd rather start on a working platform with auth, admin, and content already solved than spend six months rebuilding plumbing.
You can make a category rank and hold attention. Several of these started as content and grew into products.
You want exposure to a portfolio rather than a single bet, or you've got distribution that would make one of these go faster.
Ways to engage
- 01License the platform
Run your own product on Pandotic's rails. You keep your brand and your equity; we provide the infrastructure.
- 02Revenue share
We build and operate, you bring the audience or the domain expertise. Upside is split, no cash up front.
- 03Founder program
Bring an idea, get the platform, the playbooks, and a co-founder. You run it; we capitalize and support it.
- 04Joint venture
Two companies, one new thing. Shared ownership on something neither of us would build alone.
- 05Advisory & consulting
Sometimes you just need the 22 years of digital marketing scar tissue. That's available too.