Volume 1 · Issue ∞EST. 2003 · CHICAGO, IL

Howdy.
I’m Dan Golden.
A man of many nouns.

Marketer. Builder. Conscious Capitalist. Dad of Four. Musician. Extraordinaire.

plus a few more nouns
Dan Golden
TheOrangeGuy
A bit about

The nouns, explained.

I spent twenty years in digital marketing — co-founded an agency, grew it, took it international, and exited. These days I build things: a software company called Pandotic, and a portfolio of apps and sites that solve problems I’ve bumped into as a parent, a caregiver, and a homeowner.

At my core I’m a conscious capitalist. I believe businesses have a responsibility to serve every stakeholder — and I think the best way to prove it is to build products that actually help people, then run them well.

I’m in the middle of writing the biggest chapter of my story. The ‘why’ hasn’t changed: my purpose on this earth is to spread joy and prosperity.

If you’d like to learn more about where I’ve been, there’s an orange button I made just for you.

More Words →
23+
Years in marketing
10,000
World-changing ideas I’m “working on”
40
Ventures built, backed, or exited
4
Kids (and 1 shoe size 16)
The communities

My Tribes

I’ve been lucky to surround myself with amazing communities of humans and entrepreneurs. Friends, advisors, co-founders — all elevating humanity through business.

FAForbes Agency CouncilMember since 2020
CCConscious CapitalismChicago Board
CBChicago BBBBoard Member
YYECChicago Chair
EElectionDay.orgFounder
2I2112 Inc.Mentor
Where I put my time

The Compan(ies) I Keep

I believe business can be a force for good — and the easiest way to prove it is to build something useful and run it well. The things I’m building get top billing; a growing number run on Pandotic, my software company, and the agency years sit at the bottom, tagged Legacy, still loved. Pick a lens to see how I’m actually involved.

40 ventures across six families of work. Below are the ones I’d lead with — use a lens above or open the full directory to see all of them.

Pandotic AI

Software
Live

The home for Pandotic's AI tools — practical apps that do real work, not just chat.

Co-founderpandotic.ai

Decision Engine

Software
Live

The core AI engine for hard calls — weigh the options, see the tradeoffs, land on a decision you can defend. Several verticals are built on top of it.

Co-founderpandotic.ai

Pandotic SPEED

Software
Building

The Decision Engine pointed at special education — automating the IEP compliance paperwork schools drown in, so staff spend time with kids instead of forms. The big one.

Partner & Part-Ownercoming soon

CoverScore

Software
Building

One risk score across every part of your life — home, products, privacy, health, money. How exposed you are, how sure we are, and the single best next thing to do.

Founder & Operatorcoverscore.com · site soon

TradeAtlas

Software
Live

The business side of the skilled trades, made navigable — software research, ownership and succession, labor data, and a verified contractor network.

Founder & Operatortradeatlas.us

Defensible Homes

Home Services
Live

Protecting homes from real-world risk — starting with wildfire defense in the Bay Area, expanding into flood and storm hardening.

Co-founderdefensible.homes

HelpMyBoomer

Content
Live

The manual nobody hands you for helping aging parents — the tech, the care, and the everyday logistics. (Yes, I'm in the trenches too.)

Founder & Operatorhelpmyboomer.com

Ecountabl

Software
Exited

The leading platform for aligning your spending with your values. I invested early and rode it all the way to an acquisition by Climate First Bank.

Investor · Exitedecountabl.com

Huble Digital

Agency
Live

One of the world's leading HubSpot agencies — London, Singapore, Cape Town, Chicago. The international evolution of BFO, now 150+ people strong. I'm a founding investor, not an operator.

Founding Investorhubledigital.com

Climate First Bank

Bank
Live

The climate-focused bank that acquired Ecountabl — which is how I ended up an investor in a bank. Sustainability-first lending and deposits, doing what most banks only put in a report.

Investorclimatefirstbank.com

BFO (Be Found Online)

Agency
Exited

The award-winning performance marketing agency I co-founded in 2009 and helped build into an Ad Age #1 Best Place to Work. Exited — still rooting for them.

Ad Age #1 Best Place to Work
Ad Age #1 Best Place to Work
Co-founder · Exitedbefoundonline.com
Open the full directory — all 40 →

Showing 11 of 40.

From classrooms to keynotes

Speaking, Teaching & Workshops

Big stages, small stages, classrooms, zoom rooms — I love teaching and talking. These days I mostly talk about building with AI, marketing that doesn’t suck, and running a business like a human.

Photo · TINYcon keynote
TINYcon keynote
Photo · Workshop mode
Workshop mode
HLHeroConf London
CCConscious Capitalism
SGSmall Giants
TTINYcon
IINBOUND
PPubcon
NNorthwesternLecturer, Medill IMC
DUDePaul UniversityAdjunct Lecturer, Digital Marketing
AMAmerican Marketing AssociationGuest Speaker & Workshops
AOAssoc. of National Advertisers10+ Events & Workshops
2I2112 Inc.Mentor
Don’t take my word for it

People Who Don’t Have To Be Nice

Dan Golden is one of the few individuals that ticks all the boxes. He is an expert in his industry, an employee-centric leader, and, more importantly, does a phenomenal job educating others on how to combine the two.
Andrew SumitaniDirector of Marketing, TINYpulse
We hosted Dan for a discussion — Search marketing trends: What's now, what's new, what's next. Feedback from our members was overwhelmingly positive; his insights resulted in actionable items.
Margaret Beck, MAAPSenior Director, AASA
Dan inspires his audience; he builds a foundation of knowledge then takes us into the future. I always hear great feedback after his presentations.
Roy WollenPresident, Hansa Marketing Services
The presenter and his content were EXCELLENT. One of the best webinars I've attended (and I've been attending A LOT of them during the pandemic!).
Very Kind Anonymous Survey ResponderProbably a real person
Take my word for it

Articles, Press & Other Content

The stuff I’ve written, been quoted in, or appeared on. The full vault has all of it.

Browse all 37 →Showing 6 of 37
↓ More Sizzling Content ↓
The fun content

Guitars, Keys, Ukuleles & a Melodica

Before I was a “business guy” I was a touring musician — three bands, one Chicago Music Awards nomination, and a basement I still play in.

Photo · on stage
On stage, somewhere loud
Buddha's Belly2001–2005 · Touring jambandThe Mediocre Fight2008–2012 · Hotel Cafe, LAThe Snot Rockets1993 · PNW grunge, plaid

Headlined House of Blues, opened for Umphrey’s McGee and Burning Spear, and slept in our share of cheap motels at 3am. That touring jamband is also how I fell into digital marketing — I took a search-engine internship in 2003, right as Google launched AdWords.

The whole band hall of fame →